Day 80: FotLC through the 113 lenses from The Art of Game Design

Day 80 - Lens 108: The Lens of the Pitch
To ensure your pitch is as good as it can be, ask yourself these questions:

Why are you pitching this game to the client?
In one case my client will be the Kickstarter supporters, in another it would be a publisher. In both cases I need to get either money or distribution from them. I want people to be able to play my game. To do that I need the money to produce many copies and the awareness of the game that will allow me to sell them to cover the production and distribution cost.

What will you consider "a successful pitch"?
For kickstarter I will consider it successful if I can generate enough backers and funds to do a first printing of the game. If I can do that then in a pitch to a publisher I would want to first get the game published and second get as wide distribution as possible.

What's in it for the people you are pitching to?
For the backers, the game. Possibly art used in the game. T-Shirts are a possibility. For a publisher hopefully a compelling game that they can sell.

What do the people you are pitching to need to know about your game?
It is real time!
It is played after the apocalypse!
It is a six player game where it is always your turn!
It's a very social game with diplomacy mechanics.
It has a strong theme and esthetic.