Memorable moments are stars that make up the constellation of your interest curve. To chart what is most important, ask yourself these questions:
What are the key moments in my game?
- Opening the game has become a reliable moment. Seeing that the game materials are all 'in character' seems to get people's attention.
- The first challenge reliably changes the way that people are interacting with the game and each other.
- The first betrayal.
- The final challenge can be tense if several people think they have a shot.
- And for the right players reading the victory note can be good.
How can I make each moment as powerful as possible?
I think the game does a pretty good job at calling out those moments. There are natural pauses in those places and the reactions of the other players reinforce the experience.
There are other moments, but the game is so driven by player action that they vary from game to game, but almost every game generates stories.